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By Jenny Brownlees, Feb 20 2019 08:48PM

Rod Stewart will forever be my personal fashion icon. Looking back at his style file—primarily his on-stage outfits with band The Faces (accompanied by band member Ronnie Wood) and finally, solo—you can see the rock star was never afraid of a bold look. The leopard print-loving singer has always been eccentric with his fashion choices and clearly gets a kick out of playing dress-up. He’s worn it all—crop tops, wild prints, metallic spandex, you name it. My Dad might have wanted to dress like Stewart in the '70s, but I want to dress like him now.

Head over to Who What Wear to see me break down his most iconic looks, including Rod-esque pieces you can shop now. When it comes to style, Some Guys Have All The Luck.

By Jenny Brownlees, Jan 15 2018 06:09PM

I'm so excited to share the images of the DIY earrings I made for Miss Vogue! Each pair can be made for under £10, plus they're so simple to create.

The fact that you can customise the shape, colour and size of your earrings means no more searching for matching accessories - just make your own!

Read the how to on Vogue UK, now.

Photography: Jenny Brownlees

Model: Amy at Savalas Models

Make Up: Louise Brownlees

By Jenny Brownlees, Nov 4 2017 10:34PM

Illustrator Ozlem Djafer turns 'Pop culture news into art as it happens' and I really mean as it happens. As soon as Beyonce posts an Instagram pic - you better believe she's drawing it.

The self proclaimed 'Andy Warhol of Instagram', she has already collaborated with Christian Dior, MTV and High Snobiety.

I can't get enough of her tongue in cheek illustrations, and cartoon / fashion hybrids. I talked to Ozlem about drawing in the Instagram age...

Hi Ozlem! Tell me how you got started with illustration?

I've been drawing my whole life, it's an itch and I have to scratch it, ha! I studied Textiles and Surface Design at University and that was mostly drawing. I created a 'fashion hierarchy' wallpaper that got such a positive response at the trade shows I instinctively knew I had to carry on.

What's the idea behind The Poop Culture?

It's a work in progress every day but my goal is to have a website that publishes articles about pop culture, topical news and celebrates inspirational people. Think Refinery 29, but with every story illustrated with my own drawings.

How did you decided on that name?

It came to in a 'eureka!' moment when I was drawing a couple of years ago. Initially I called it Fanatic; I hated it because everyone thought my work was 'fan art.' I wanted to change it to 'poopculture' but the domain and twitter handle were already taken so my friend had the genius idea to put 'the' in front - and here we are!

Who's your favourite celebrity to draw?

They are all my babies, I can't choose! I will say, the more interesting a person's features are the better. I hate drawing 'perfect' subjects.

Do you have a favourite piece that you've done?

I always try and make my next illustration better than my last. So I don't pick favourites ;)

Looking to the future, what's the dream for The Poop Culture?

To keep contributing to major publications, design multiple magazine covers and to work with brands on illustrated collaborations. I'd love to develop a product line that's sold worldwide!

Watch this space, I say! To brighten up your Insta feed, follow @thepoopculture on Instagram and check out the website, here.

All images are copyright to The Poop Culture.

By Jenny Brownlees, Jul 30 2017 12:12PM

I'm very much of the school of thought that you need to get the most wear possible out of your clothes. In a world obsessed with fast fashion, it's tempting to wear something a few times and cast it aside in favour of a shiny new item.

With that in mind, I thought I'd share with you eight ladies who are all rocking their shirt in a different way. One item can really look completely different - with the help of a few styling tricks!

Wear your shirt:

1. Off the shoulder, like Claire Beermann

2. As a layered corset, like Veronica Popoiacu of Bittersweet Colours

3. With a tie, like Editor Esther Queck

4. As a skirt, linspired by This is Jayne Wayne

5. To the side, like Monikh Dale

6. Oversized, by Man Repeller founder Leandre. (via Visual Therapy)

7. Under an on trend slip dress (Photograph by Vanni Bassetti_

8. Backwards, like Glamour's Fashion Director Natalie Hartley

By Jenny Brownlees, May 8 2017 09:12PM

By now, we are all aware of the power that 5 by 5 square photograph holds. Instagram can give us breakfast (or even life) envy, make us book a holiday or even change our hair colour.

Above all, 'The Gram' has users pining after the look the girl in the picture is wearing. It's is one hell of a money maker for brands, one good outfit pic sees an item sell out, with followers heading off to the shops to buy the piece. It was only a matter of time before the app became came ultimately shoppable.

This ups the game from social media stars merely tagging the brands they wear so users can emulate the look, or using websites such as liketoknow.it, which allows you to 'shop your favourite influencer's pics'. Recently, I've been getting a Depop vibe from the photo app; Vintage Boutiques that you can shop from directly are on the rise on Instagram. If you like it, you can buy it. With one comment or DM, the piece in the picture is on its way to you.

The carefully curated feeds of these stores and their items feel luxe, no stained T shirts here. I like that the stores edit 'the best of the best' and really show it off. Vintage stores are often overwhelming, packed floor to ceiling with product, only half of it good. As I've written about in the past with ASOS Marketplace, it's great to see the piece you want to buy on a model. Too many times have I bought vintage from eBay, trying to imagine how the item would look on from a badly snapped, sprawled 'floor' picture.

Though Instagram isn't all the Boutiques' primary place of sale (many link to Etsy stores) I wondered the legal terms of selling on Instagram, with other apps like eBay and Depop claiming a percentage of sellers fee's.

Though in places, pieces seem overpriced, (at £60 for a plain T Shirt) some pieces are literal gems. I champion buying second hand, it's better for the environment, and if anyone watched the recent documentary 'The True Cost' you have seen the ramifications of 'Fast Fashion'.

Though there are many, these 8 vintage stores are killing it on Instagram RN. The order corresponds to the above photos.

1. Na Nin Vintage

Founded in 2009 by Kate Jennings, after a year living in South Korea. She aims to support other small businesses and showcase their work. In the last year Kate has ventured into creating fragrances and collaborating with other designers.

2. Dirty Disco Vintage

'his Manchester based boutique also sells on ASOS Marketplace. It 'Curates the most badass collection of vintage so you don't have to.' Dirty Disco is full of easy, wearable items that would be welcome in anyone's wardrobe.

3. Downhouse

Annie and Nicole, based in Georgia, US offer hand selected, effortless and eclectic vintage fashion. They are fantastic supporters of many worthy causes, and believe it's crucial to state the politics behind their business. They explain, 'We feel that in times such as these it is crucial to assert the personal beliefs and values we hold as the individuals. We are anti-Trump and oppose everything that this administration stands to represent. We are an LGBTQ owned business, and we stand proudly with our community to demand and protect the rights we deserve. We are feminists who stand in favour and full support of the Black Lives Matter movement, Immigrants' rights, religious freedom, and climate change awareness.

4. The Corner Store

Based in LA, The Corner Store was founded by Stacey Nishimoto, an Instagram star in her own right. The store's dreamy feed is full of whimsical whites and girly ruffles. Stacey began the store after working at Nasty Gal and cult beauty site Into The Gloss.

5. Bird On A Wire

The brain child of Fashion Promotion graduate Buki Fadipe, BOAW mixes on trend vintage and one-off modern indie designs. The BOAW team travel the world sourcing unique pieces for the fashion forward, free thinking girl with a conscious. The brand is based between East London and their new HQ in Lisbon.

6. The Zoo

Perhaps the most eclectic of all the boutiques features, this LA based store offers truely unique items, from crochet tops to corsets. The Zoo doesn't seem to stick to one era or style, providing a diverse range of retro garms from every time period. With so many trends coming around again, why not bag yourself a gem you won't find on the high street.

7. Persephone Vintage

Perhaps my favourite of all, Persephone Vintage is ran by Susan Choi. I adore the dark maroon and leaf green backdrops, the styling of the shoots and overall feel of this boutique. Born in South Korea, Susan now lives in Southern California. The West Coast seems to be ruling in the vintage stakes, I think I need to book a trip ASAP.

8. Desert Vintage

Salima Boufelfel and Roberto Cowan took over the already established Desert Vintage store, which was founded in 1974. They 'desire to curate an undeniably stylish and eclectic mix of true vintage items for both men and women.' The store is forever evolving, including textiles from around the world, jewellery, a great leather collection, wearables and accessories.

All cut out images are copyright of the stores in question. Artwork by me.

By Jenny Brownlees, Jan 26 2017 04:22PM


I’m Anissa Meddeb, a 23 year old designer based in New York City. I was born in Paris but grew up in Tunisia. I returned to Paris to study History of Art and Design, colour theory and drawing for three years, at L’Ecole du Carrousel du Louvres.

In 2011 I moved to America and studied at Parsons School of Design. During my time there I interned for Marc Jacobs Accessories and ThreeAsFour, a group of Avant Garde designers. I studied abroad for six months at Central Saint Martins in London, as well as spending a few months in Paris, where I interned for A.P.C.

Upon graduating, I worked for Outdoor Voices. Most recently I’ve founded my own label of high-end ready to wear clothing, Anissa Aida. My first collection was Spring/Summer 2016 and I am currently showcasing Autumn/Winter 2018.


This collection is entitled ‘Africa through the looking glass’. The general theme of my work is to reflect the interaction between clothes and cultures. As well as my Tunisian heritage I have been lucky enough to experience living in a number of different countries, all with different ways of life. My aim is to represent a mix of cultures, ideas and point of views.

The inspiration for my Autumn Winter collection came from the extraordinary work of two photographers from Mali: Seydou Keïta and Malick Sidibé. They are both considered as the fathers of African photography. Through their lenses they captured the transition of Mali to independence and modernity. Sidibé particularly immortalized the “Dolce Vita Africana” of the 70’s.

People would come to their studio to get their portrait taken wearing both traditional African clothing but also fashionable European clothing of the 70’s. This inspired the cuts and silhouettes of my current collection.

What inspires me the most is that these two photographers were able to create their own world through their work. Through my collection, my aim is to immerse the wearer in my own universe, with an interactive relationship between African and Western aesthetics.


Intercultural dialogue is the guiding thread of my collections; I apply the same concept to the fabrics. All fabrics used are high quality natural materials sourced throughout the world, including Pervian Alpaca, English silks and Italian wools.

I am also continuing collaborations I started last season with Tunisian craftsmen, who produce my hand-woven silks.

My muse for AW 18 is urban, comes from all different cultures, has no age, feels creative and enjoys art. She/he is conscious that clothing is a way to express a personality and a lifestyle and is willing to question how we dress, and experience something new.

Each piece of the Anissa Aida collection is derived from a foundational concept, making it unique but wearable simultaneously.


Looking forward, I hope to continue pursuing my passion and growing the brand. I will debut Afria through the looking glass in Berlin on January 16th, followed by a model presentation at Fashion Scout in London on Friday February 17th.

Anissa Aida is already available in stores globally, including Utter London, Studio183 Berlin and Scandi Market. My wish is to evolve this further and eventually open a flagship store.



By Jenny Brownlees, Jan 11 2017 04:42PM

Every once in a while a label comes along that reminds me what it is I really love about Fashion Design; innovation, craftsmanship and passion.

I was thoroughly wowed by Noa Raviv's first collection, Hard Copy and had long bookmarked her site for #fashspiration at its finest. I gushed words 'love', 'obsessed' and 'oh my god' when emailing Noa to tell her how much I adored her designs, but it was all true!

It must be hard to follow up such a successful first collection, expectations are high. Noa has not disappointed, the incredible images above show her latest body of work, Off-line. There is a great fluidity between the two collections, you can recognise Noa's unique signature style but she hasn't repeated herself.

There are so many stand out pieces, I love the solid black looped lines against the lightness of the white organza. The garments scream newness and innovation, whilst still being ultra wearble.

I asked Noa more about Off-line, below:

I was born and raised in Tel Aviv, Israel. Anyone that has had the chance to spend time in Tel-Aviv will understand the uniqueness and complexity of the place. It is a mix between old and new, beautiful and ugly, intensity and peacefulness, that’s what makes it so special. It has had a huge impact on my life and work.

In 2014, I graduated from the Fashion Design Department of Shenkar College for Engineering, Design and Art in Israel. During my fashion studies I also attended classes within the jewellery design department, there I learnt the importance of research into materials, design development and a real three-dimensional way of thinking.

My previous collection, Hard Copy, gained exposure at the Metropolitan Museum of Art’s Manus X Machina exhibition. It was entirely 3D printed, inspired by computer glitches and digital errors.

In my latest collection, Off-Line, the creative process becomes the work itself. It looks at the intimate details of the design process. The ‘behind the scenes’ components, often meant to remain discreet, evolve as an inseparable part of the work.

My sketchbook serves as a safe and private zone. It is a place where weird thoughts, mistakes and uncertainties can be explored freely. There they remain personal, not yet subject to outside judgment. The pages are where blurred and distorted lines can be created, relieved of demands for perfection or completion. It is where the hand can be shaky, affording every idea the potential to become a fantastic garment or trash for the garbage bin.

Off-Line is the first full collection I have released since relocating to NYC. As is every new beginning, it is uncertain and imperfect. I chose to turn my immediate, unfinished sketches into garments.

Choosing my fabric for this collection was a very intuitive process, it's about feelings and emotions. It might sound banal but I'm inspired by art, nature and everyday objects. I like to find beauty in the mundane and ordinary. Inspiration doesn't come overnight, for me it requires a long process of research, sketching and many trials. It is a lot of hard work.

For this collection I collaborated with Swarovski. After the pattern for a garment was made it was scanned, I designed the motif in a graphic design software. The piece was then sent to Swarovski's HQ in Austria. Here they created moulds according to the motif, and millions of Swarovski crystals were then placed. A small, talented team of talented ensured every crystal was in the correct place. The piece was then sent back to NY, where we applied the motif onto an organza fabric.

I would love any modern women with an appreciation for Art and Design to wear Off-Line. In the future, I’d like to develop more categories to my collections, at the moment I’m working on my next collection and I have collaborations coming up that I’m very excited about.



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