BRAND IN THE SPOTLIGHT: NOA RAVIV
By Jenny Brownlees, Jan 11 2017 04:42PM
Every once in a while a label comes along that reminds me what it is I really love about Fashion Design; innovation, craftsmanship and passion.
I was thoroughly wowed by Noa Raviv's first collection, Hard Copy and had long bookmarked her site for #fashspiration at its finest. I gushed words 'love', 'obsessed' and 'oh my god' when emailing Noa to tell her how much I adored her designs, but it was all true!
It must be hard to follow up such a successful first collection, expectations are high. Noa has not disappointed, the incredible images above show her latest body of work, Off-line. There is a great fluidity between the two collections, you can recognise Noa's unique signature style but she hasn't repeated herself.
There are so many stand out pieces, I love the solid black looped lines against the lightness of the white organza. The garments scream newness and innovation, whilst still being ultra wearble.
I asked Noa more about Off-line, below:
I was born and raised in Tel Aviv, Israel. Anyone that has had the chance to spend time in Tel-Aviv will understand the uniqueness and complexity of the place. It is a mix between old and new, beautiful and ugly, intensity and peacefulness, that’s what makes it so special. It has had a huge impact on my life and work.
In 2014, I graduated from the Fashion Design Department of Shenkar College for Engineering, Design and Art in Israel. During my fashion studies I also attended classes within the jewellery design department, there I learnt the importance of research into materials, design development and a real three-dimensional way of thinking.
My previous collection, Hard Copy, gained exposure at the Metropolitan Museum of Art’s Manus X Machina exhibition. It was entirely 3D printed, inspired by computer glitches and digital errors.
In my latest collection, Off-Line, the creative process becomes the work itself. It looks at the intimate details of the design process. The ‘behind the scenes’ components, often meant to remain discreet, evolve as an inseparable part of the work.
My sketchbook serves as a safe and private zone. It is a place where weird thoughts, mistakes and uncertainties can be explored freely. There they remain personal, not yet subject to outside judgment. The pages are where blurred and distorted lines can be created, relieved of demands for perfection or completion. It is where the hand can be shaky, affording every idea the potential to become a fantastic garment or trash for the garbage bin.
Off-Line is the first full collection I have released since relocating to NYC. As is every new beginning, it is uncertain and imperfect. I chose to turn my immediate, unfinished sketches into garments.
Choosing my fabric for this collection was a very intuitive process, it's about feelings and emotions. It might sound banal but I'm inspired by art, nature and everyday objects. I like to find beauty in the mundane and ordinary. Inspiration doesn't come overnight, for me it requires a long process of research, sketching and many trials. It is a lot of hard work.
For this collection I collaborated with Swarovski. After the pattern for a garment was made it was scanned, I designed the motif in a graphic design software. The piece was then sent to Swarovski's HQ in Austria. Here they created moulds according to the motif, and millions of Swarovski crystals were then placed. A small, talented team of talented ensured every crystal was in the correct place. The piece was then sent back to NY, where we applied the motif onto an organza fabric.
I would love any modern women with an appreciation for Art and Design to wear Off-Line. In the future, I’d like to develop more categories to my collections, at the moment I’m working on my next collection and I have collaborations coming up that I’m very excited about.